Meta Ads

Meta Ads Campaigns

Complete Facebook & Instagram ad campaigns — copy, creatives, targeting, and Ads Manager settings ready to launch.

Campaigns
4
Total Ad Creatives
13
Est. Monthly Spend
$2,000–3,000
Primary Goal
Leads

Monthly Budget Breakdown

Lead Generation

$1,500

$50/day

43% of budget

Retargeting

$600

$20/day

17% of budget

Brand Awareness

$450

$15/day

13% of budget

Seasonal Push

$900

$30/day

27% of budget

Objective

Leads (Meta Lead Form)

Daily Budget

$50/day (~$1,500/mo)

Target Audience

Homeowners, ages 30-65, within 50mi of Jacksonville FL. Interests: home improvement, outdoor living, landscaping, home renovation, patio design, real estate, Belgard, Tremron

iTP

iTopPavers

Sponsored

Is your outdoor space living up to its potential? Most Jacksonville homeowners are sitting on thousands of dollars in untapped home value — all hiding in their backyard.

Transform Your Outdoor Space Today

Free estimates for paver driveways, patios, pool d...

Get Quote
Format:Single Image — Before/After Hero
Primary Text
Is your outdoor space living up to its potential? Most Jacksonville homeowners are sitting on thousands of dollars in untapped home value — all hiding in their backyard. iTopPavers specializes in stunning paver installations that transform driveways, patios, pool decks, and more. Our expert team handles everything from design to installation, using premium Belgard and Tremron pavers built for Florida's climate. Join 100+ happy Jacksonville homeowners who trusted iTopPavers. Get your FREE on-site estimate today — zero obligation, zero pressure. Just honest advice and a detailed quote. 👉 Tap "Get Quote" to schedule your free estimate now!
Headline
Transform Your Outdoor Space Today(34 / 40 characters)
Description
Free estimates for paver driveways, patios, pool decks & more. Serving Jacksonville & surrounding areas within 50 miles.
CTA Button:Get Quote
Leonardo AI Prompt
Stunning split before/after image of a Jacksonville home exterior. Left side: plain concrete driveway with cracks, faded and dated. Right side: beautiful herringbone pattern Belgard paver driveway in warm tan and charcoal tones with landscape lighting along edges, lush green lawn, and a modern Florida-style home. Golden hour lighting, professional real estate photography quality, eye-catching and clean, 1200x628 landscape format for Facebook feed, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories, Instagram Reels

Optimization

Leads — Maximize number of leads via on-platform Lead Form

Bid Strategy

Lowest cost (auto-bid) with $50/day campaign budget

iTP

iTopPavers

Sponsored

⭐⭐⭐⭐⭐ "Fabio and his team completely transformed our backyard. Professional, on-time, and the quality is unmatched!" — Sarah M., Jacksonville

Jacksonville's #1 Paver Contractor

5-star rated. 100+ happy customers. Premium Belgar...

Get Quote
Format:Single Image — Social Proof Focus
Primary Text
⭐⭐⭐⭐⭐ "Fabio and his team completely transformed our backyard. Professional, on-time, and the quality is unmatched!" — Sarah M., Jacksonville There's a reason Jacksonville homeowners trust iTopPavers for their outdoor projects. With years of experience, premium materials, and a commitment to excellence, we deliver results that speak for themselves. From paver driveways and patios to pool deck resurfacing and outdoor kitchens — no project is too big or too small for our expert team. See why we're Jacksonville's top-rated paver contractor. Your free estimate is just one tap away! 📲 Tap "Get Quote" below to get started.
Headline
Jacksonville's #1 Paver Contractor(34 / 40 characters)
Description
5-star rated. 100+ happy customers. Premium Belgard & Tremron pavers. Free estimates — book yours today.
CTA Button:Get Quote
Leonardo AI Prompt
Professional collage-style ad image showing 4 completed paver projects: top-left elegant paver driveway, top-right beautiful pool deck, bottom-left outdoor kitchen with paver island, bottom-right patio with fire pit. 5 gold stars overlay at top, '100+ Happy Customers' text badge. Clean modern layout with navy border frame, orange accent elements. Professional marketing photography style, warm Florida sunlight, 1200x628 landscape format, 4K
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories

Optimization

Leads — Maximize number of leads via on-platform Lead Form

Bid Strategy

Lowest cost (auto-bid) with $50/day campaign budget

iTP

iTopPavers

Sponsored

Your dream outdoor space is closer than you think — and it starts with a FREE estimate from iTopPavers.

Get Your FREE Paver Estimate

Zero obligation. We come to you. Detailed quote fo...

Get Quote
Format:Single Image — Direct Response
Primary Text
Your dream outdoor space is closer than you think — and it starts with a FREE estimate from iTopPavers. Here's what you get at zero cost: ✅ On-site property assessment ✅ Personalized material recommendations ✅ Detailed written quote with pricing ✅ Project timeline estimate ✅ Financing options review We come to you anywhere within 50 miles of Jacksonville. No pressure, no hidden fees — just honest expert advice on your paver project. Spots fill up fast, especially heading into spring. Don't wait until the busy season! 🔥 Tap "Get Quote" to claim your free estimate today.
Headline
Get Your FREE Paver Estimate(28 / 40 characters)
Description
Zero obligation. We come to you. Detailed quote for your driveway, patio, pool deck, or any outdoor project.
CTA Button:Get Quote
Leonardo AI Prompt
Bold direct-response ad image with a clean professional design. Large 'FREE ESTIMATE' text in orange on dark navy background. Clipboard icon with checkmarks showing the estimate includes: assessment, materials, pricing, timeline. Subtle background of a beautiful completed paver patio. Friendly contractor figure standing with arms crossed, professional attire. Green 'Book Now' button element at bottom. Marketing ad design, 1200x628 landscape format, 4K graphic quality
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Marketplace, Audience Network

Optimization

Leads — Maximize lead form completions

Bid Strategy

Lowest cost (auto-bid) with $50/day campaign budget

iTP

iTopPavers

Sponsored

Don't just take our word for it — hear from real Jacksonville homeowners who chose iTopPavers.

100+ 5-Star Reviews & Counting

Jacksonville homeowners love their new pavers. See...

Get Quote
Format:Carousel — Review Compilation
Primary Text
Don't just take our word for it — hear from real Jacksonville homeowners who chose iTopPavers. Swipe through to see what our customers are saying: ⭐ "Best decision we made for our home" — Mike T. ⭐ "Fabio's attention to detail is incredible" — Lisa R. ⭐ "On time, on budget, and beyond our expectations" — David K. ⭐ "Our neighbors keep asking who did our driveway" — Jennifer P. Every project is backed by quality materials, expert craftsmanship, and a team that genuinely cares about your home. Ready to become our next success story? 👉 Tap "Get Quote" for your free estimate!
Headline
100+ 5-Star Reviews & Counting(30 / 40 characters)
Description
Jacksonville homeowners love their new pavers. See real reviews and get your free estimate today.
CTA Button:Get Quote
Leonardo AI Prompt
Carousel ad card design with dark navy background. Large gold 5-star rating at top, customer review quote in elegant white typography with orange quotation marks. Subtle background image of a stunning paver project at 10% opacity. Customer first name and location below quote. Clean professional review card design, consistent branding with orange and navy, each card 1080x1080 square format for carousel, 4K graphic design quality
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Instagram Stories, Instagram Reels

Optimization

Leads — Maximize lead form completions

Bid Strategy

Lowest cost (auto-bid) with $50/day campaign budget

Objective

Conversions

Daily Budget

$20/day (~$600/mo)

Target Audience

Website visitors (last 180 days), video viewers (75%+ watch time), Instagram and Facebook page engagers (180 days). Excludes existing customers/converters.

iTP

iTopPavers

Sponsored

We noticed you were checking out iTopPavers — and we totally get it. A paver project is a big decision, and you want to make sure you're choosing the right team.

Your Dream Patio is Waiting

Still thinking about pavers? Get a free estimate +...

Learn More
Format:Single Image — Urgency
Primary Text
We noticed you were checking out iTopPavers — and we totally get it. A paver project is a big decision, and you want to make sure you're choosing the right team. Here's what we can tell you: every day you wait is another day you're not enjoying the outdoor space you deserve. Our calendar fills up quickly, especially during peak season. Let's make it easy. Schedule your free estimate this week and we'll include a complimentary material sample kit so you can see and feel the difference premium pavers make. No pressure. No obligation. Just the information you need to make the right choice. ⏰ Tap "Learn More" before spots fill up!
Headline
Your Dream Patio is Waiting(27 / 40 characters)
Description
Still thinking about pavers? Get a free estimate + complimentary material samples this week.
CTA Button:Learn More
Leonardo AI Prompt
Warm inviting image of a beautiful completed paver patio at golden hour with comfortable outdoor furniture, string lights starting to glow, and a family silhouette in the background enjoying the space. Soft warm tones, aspirational lifestyle photography. Text overlay area on the left side with dark gradient. Professional Facebook ad photography, emotional and inviting, 1200x628 landscape format, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Instagram Stories, Audience Network

Optimization

Conversions — Optimize for Lead form submissions on website

Bid Strategy

Lowest cost with $20/day campaign budget, 7-day click attribution window

iTP

iTopPavers

Sponsored

⚠️ Spring is our busiest season — and our schedule is filling up FAST.

Spring Spots Are Almost Gone!

Limited availability for spring paver projects. Bo...

Get Quote
Format:Single Image — Scarcity
Primary Text
⚠️ Spring is our busiest season — and our schedule is filling up FAST. If you've been thinking about a paver driveway, patio, pool deck, or any outdoor project, NOW is the time to lock in your spot. We only take on a limited number of projects each month to maintain our quality standards. Here's the deal: 🗓️ Spring slots are 70% booked 💰 Current pricing is locked for projects booked this month 🎁 Book now and get free premium polymeric sand upgrade (valued at $200+) Don't let another season pass with an outdoor space that doesn't make you smile. iTopPavers is ready when you are. 🔥 Tap "Get Quote" to secure your spring project slot!
Headline
Spring Spots Are Almost Gone!(29 / 40 characters)
Description
Limited availability for spring paver projects. Book now to lock in pricing and get a free upgrade.
CTA Button:Get Quote
Leonardo AI Prompt
Urgency-driven ad image showing a calendar with spring months highlighted and slots filling up in orange. Clean dark navy background with bold warning-style orange accents. Beautiful paver patio image on one side, calendar/booking visual on the other. '70% Booked' progress bar element. Professional marketing design with scarcity elements, clean typography, 1200x628 landscape format, 4K graphic design quality
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories

Optimization

Conversions — Optimize for Lead form submissions

Bid Strategy

Lowest cost with $20/day campaign budget, cost cap if CPA exceeds $40

iTP

iTopPavers

Sponsored

Fun fact: we've probably already worked in your neighborhood. 🏘️

Your Neighbors Trust iTopPavers

We've transformed outdoor spaces across Jacksonvil...

Get Quote
Format:Single Image — Social Proof
Primary Text
Fun fact: we've probably already worked in your neighborhood. 🏘️ Jacksonville homeowners across Mandarin, San Marco, Riverside, Ponte Vedra, St. Johns, and beyond have trusted iTopPavers to transform their outdoor spaces. And the results? They speak for themselves. "Every time we have guests over, the first thing they compliment is our new paver patio. We couldn't be happier!" — The Martinez Family, Mandarin Your neighbors chose quality. Your neighbors chose iTopPavers. Maybe it's your turn? We'd love to show you what we can do for YOUR home with a completely free, no-obligation estimate. 📲 Tap "Get Quote" to join the iTopPavers family!
Headline
Your Neighbors Trust iTopPavers(31 / 40 characters)
Description
We've transformed outdoor spaces across Jacksonville. See what we can do for your home.
CTA Button:Get Quote
Leonardo AI Prompt
Aerial neighborhood shot of a Florida suburban street showing several homes, with one home prominently featuring a stunning paver driveway and patio that stands out from neighbors. Pin markers on nearby homes indicating 'iTopPavers Customer'. Warm golden hour drone photography, lush green landscaping, clean Florida neighborhood aesthetic. Professional real estate aerial photography, 1200x628 landscape format, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Marketplace

Optimization

Conversions — Optimize for Lead form submissions

Bid Strategy

Lowest cost with $20/day campaign budget, 7-day click attribution

Objective

Reach

Daily Budget

$15/day (~$450/mo)

Target Audience

Lookalike audience (1% of existing customers) combined with Jacksonville-area homeowners, ages 28-65. Exclude existing customers and recent converters.

iTP

iTopPavers

Sponsored

Ever wonder what goes into a professional paver installation? Watch the full process from start to finish! 🎥

See How We Build Your Dream Patio

Watch the iTopPavers process from consultation to ...

Learn More
Format:Video — Process Walkthrough
Primary Text
Ever wonder what goes into a professional paver installation? Watch the full process from start to finish! 🎥 At iTopPavers, we don't cut corners. Every project follows our proven 5-step process: 1️⃣ Consultation & Design 2️⃣ Excavation & Grading 3️⃣ Base Preparation & Compaction 4️⃣ Paver Placement & Cutting 5️⃣ Final Compaction, Sand & Sealing The result? A flawless outdoor space that lasts 25+ years. Watch the video to see the craftsmanship that sets iTopPavers apart from the rest. Serving Jacksonville and all of Northeast Florida! 📍
Headline
See How We Build Your Dream Patio(33 / 40 characters)
Description
Watch the iTopPavers process from consultation to completion. Professional paver installation in Jacksonville FL.
CTA Button:Learn More
Leonardo AI Prompt
Cinematic video thumbnail showing a dramatic wide-angle shot of a paver installation in progress. Half of the patio is beautifully completed with herringbone tan pavers, the other half shows the prepared sand bed with string lines and levels. Worker in navy iTopPavers shirt placing a paver with precision. Soft cinematic lighting, shallow depth of field, professional construction documentary style, play button overlay in center, 1200x628 landscape, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Instagram Reels, In-Stream Video, Facebook Stories

Optimization

Reach — Maximize unique daily reach, frequency cap 2x per week

Bid Strategy

Lowest cost with $15/day campaign budget

iTP

iTopPavers

Sponsored

Did you know iTopPavers does WAY more than just patios? Here are 9 services that can transform your entire property! 🏡

9 Ways to Upgrade Your Outdoors

From driveways to outdoor kitchens, iTopPavers off...

Learn More
Format:Carousel — Service Showcase
Primary Text
Did you know iTopPavers does WAY more than just patios? Here are 9 services that can transform your entire property! 🏡 Swipe through to explore everything we offer: 1️⃣ Paver Driveways 2️⃣ Paver Patios 3️⃣ Pool Deck Resurfacing 4️⃣ Retaining Walls 5️⃣ Outdoor Kitchens 6️⃣ Fire Pits & Features 7️⃣ Pergolas 8️⃣ Screen Enclosures 9️⃣ Paver Sealing Whether you need one service or a complete outdoor makeover, our team has the expertise to bring your vision to life. Serving Jacksonville and surrounding areas within 50 miles. 💡 Which service interests you most? Let us know in the comments!
Headline
9 Ways to Upgrade Your Outdoors(31 / 40 characters)
Description
From driveways to outdoor kitchens, iTopPavers offers complete outdoor living solutions for Jacksonville homeowners.
CTA Button:Learn More
Leonardo AI Prompt
Clean modern carousel card design showing a paver driveway project. Dark navy card background with orange service number '1' in corner, 'Paver Driveways' text overlay at bottom. Beautiful hero image of a completed paver driveway with a luxury car. Each carousel card follows same template with different service and image. Professional marketing photography, consistent brand template, 1080x1080 square format for carousel, 4K quality
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Instagram Stories

Optimization

Reach — Maximize unique impressions, frequency cap 3x per week

Bid Strategy

Lowest cost with $15/day campaign budget

iTP

iTopPavers

Sponsored

Behind every great project is a team that cares — and it all starts with Fabio, the founder of iTopPavers. 👋

Meet Fabio, Owner of iTopPavers

A local Jacksonville business built on quality, in...

Learn More
Format:Single Image — Founder Story
Primary Text
Behind every great project is a team that cares — and it all starts with Fabio, the founder of iTopPavers. 👋 Fabio didn't just start a paver company. He built a mission: to give every Jacksonville homeowner access to premium outdoor living spaces without the premium attitude. Every consultation, every project, and every follow-up reflects his personal commitment to your satisfaction. "I treat every home like it's my own. That's not a sales pitch — it's how I was raised." — Fabio, Owner When you work with iTopPavers, you're working with a team that genuinely cares about your home. That's the difference. 📍 Proudly serving Jacksonville and surrounding areas.
Headline
Meet Fabio, Owner of iTopPavers(31 / 40 characters)
Description
A local Jacksonville business built on quality, integrity, and a passion for transforming outdoor spaces.
CTA Button:Learn More
Leonardo AI Prompt
Warm professional portrait of a friendly Latino male business owner in his 30s on a completed paver job site. He is wearing a clean navy polo with orange logo, standing beside a beautifully finished paver patio. Genuine warm smile, approachable body language with one hand on a finished paver column. Florida home in background, golden hour lighting, professional environmental portrait photography, shallow depth of field, authentic and relatable, 1200x628 landscape format, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories

Optimization

Reach — Maximize brand recall, frequency cap 2x per week

Bid Strategy

Lowest cost with $15/day campaign budget

Objective

Leads

Daily Budget

$30/day (~$900/mo)

Target Audience

Homeowners, ages 30-65, within 50mi of Jacksonville FL. Interests: home improvement, outdoor living, landscaping, home renovation, swimming pools, outdoor entertaining, BBQ & grilling. Exclude existing customers.

iTP

iTopPavers

Sponsored

🌸 SPRING SPECIAL: Save 10% on your paver patio installation when you book this month!

Spring Sale: 10% Off Patios!

Limited-time spring special on paver patio install...

Get Quote
Format:Single Image — Seasonal Promotion
Primary Text
🌸 SPRING SPECIAL: Save 10% on your paver patio installation when you book this month! Spring is the perfect time to invest in your outdoor space, and iTopPavers is making it easier than ever. For a limited time, we're offering 10% off all new patio installations — that's hundreds saved on the project you've been dreaming about. This offer includes: ✅ Free on-site estimate & design consultation ✅ Premium Belgard or Tremron pavers ✅ Professional installation by our expert crew ✅ 10% off total project cost Spots are limited — we only take on a set number of projects each month. Don't wait until summer when everyone's calling! 🔥 Tap "Get Quote" to claim your spring discount now!
Headline
Spring Sale: 10% Off Patios!(28 / 40 characters)
Description
Limited-time spring special on paver patio installations. Book now before spots fill up. Free estimates available.
CTA Button:Get Quote
Leonardo AI Prompt
Vibrant spring promotional ad with a beautiful paver patio centerpiece surrounded by blooming flowers and lush green landscaping. Large '10% OFF' burst graphic in orange on dark navy ribbon overlay. Spring elements: cherry blossoms, sunshine, fresh greenery framing the image. Clean promotional layout with sale details area. Bright warm lighting, professional marketing photography mixed with graphic overlay, 1200x628 landscape format, 4K quality
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories, Instagram Reels

Optimization

Leads — Maximize lead form completions

Bid Strategy

Lowest cost with $30/day campaign budget, target CPA $30

iTP

iTopPavers

Sponsored

☀️ Summer is coming — is your pool deck ready?

Pool Deck Season Is Here!

Upgrade your pool deck with premium slip-resistant...

Get Quote
Format:Single Image — Seasonal Urgency
Primary Text
☀️ Summer is coming — is your pool deck ready? Don't spend another season embarrassed by your cracked, stained, or slippery pool deck. iTopPavers specializes in pool deck resurfacing with premium slip-resistant pavers that stay cool in the Florida heat. Why upgrade your pool deck now? 🏊 Safety: Slip-resistant surface for your family ❄️ Comfort: Heat-reflective pavers stay cool underfoot 🏠 Value: Instantly boosts curb appeal and home value ⏰ Timing: Beat the summer rush and swim on your new deck sooner We offer free estimates and flexible financing to make your pool deck dreams a reality. 🌊 Tap "Get Quote" and get summer-ready!
Headline
Pool Deck Season Is Here!(25 / 40 characters)
Description
Upgrade your pool deck with premium slip-resistant pavers. Free estimates. Beat the summer rush — book now.
CTA Button:Get Quote
Leonardo AI Prompt
Stunning pool deck scene with crystal clear turquoise pool water and brand new cream travertine pavers. Family's feet visible at pool edge about to jump in. Bright sunny Florida day, palm trees, tropical flowers. Pool loungers with colorful towels staged on deck. Summer vacation vibes, aspirational lifestyle photography. Sun flare effect, professional real estate photography, warm and inviting, 1200x628 landscape format, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Instagram Stories, Instagram Reels, Facebook Stories

Optimization

Leads — Maximize lead form completions

Bid Strategy

Lowest cost with $30/day campaign budget, target CPA $35

iTP

iTopPavers

Sponsored

The holidays are better outdoors — especially in Florida. 🌴🎄

Entertain Outdoors This Season

Create the perfect outdoor entertaining space with...

Get Quote
Format:Single Image — Lifestyle/Entertaining
Primary Text
The holidays are better outdoors — especially in Florida. 🌴🎄 Picture this: your family gathered around a beautiful outdoor kitchen, kids playing on a new paver patio, and everyone admiring the fire pit crackling under the stars. That's the iTopPavers holiday experience. Whether you're hosting Thanksgiving dinner al fresco, a Christmas Eve cookout, or a New Year's party under the pergola — your outdoor space sets the stage for memories that last a lifetime. Start planning now so your space is ready for the holidays. Our team can design and install your dream outdoor living area in as little as one week. 🎁 Tap "Get Quote" to give your family the ultimate holiday gift — a backyard they'll never want to leave!
Headline
Entertain Outdoors This Season(30 / 40 characters)
Description
Create the perfect outdoor entertaining space with iTopPavers. Patios, kitchens, fire pits & more. Free estimates.
CTA Button:Get Quote
Leonardo AI Prompt
Warm festive outdoor entertaining scene on a beautiful paver patio. Outdoor kitchen with grill in use, long dining table set for a holiday dinner party with string lights overhead and subtle holiday decor. Friends and family silhouettes gathered around a fire pit in background. Warm tungsten lighting, cozy evening atmosphere, Florida palm trees with subtle twinkling lights. Professional lifestyle photography, aspirational and inviting, 1200x628 landscape format, 4K photorealistic
Meta Ads Manager Settings

Placement

Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories, Instagram Reels, Audience Network

Optimization

Leads — Maximize lead form completions

Bid Strategy

Lowest cost with $30/day campaign budget