Sales Funnel & Pipeline
End-to-end lead journey from ad click to completed project. Monthly projections based on 90 leads/mo target.
Tool Stack Flow
Lead Sources — 90 Leads / Month
Meta Ads
Facebook & Instagram
40
leads / month
$38
cost / lead
Targeted campaigns for homeowners in Jacksonville metro area. Lookalike audiences from past customers, interest targeting for home improvement.
Google Ads
Search & Local Service Ads
25
leads / month
$55
cost / lead
High-intent keywords: paver installation Jacksonville, driveway pavers near me, pool deck resurfacing. Google Local Service Ads for top placement.
Referrals
Past Customers & Partners
10
leads / month
$12
cost / lead
Referral incentive program ($250 credit per referral). Partnerships with pool builders, realtors, and landscapers in the Jacksonville area.
Organic / SEO
Google Organic & Maps
15
leads / month
$8
cost / lead
Content-driven SEO strategy. Service area pages, blog posts, Google Business Profile optimization. Long-term compounding channel.
Funnel Visualization — Lead Dropoff by Stage
7-Stage Pipeline Detail
New Lead
Auto-text within 60 seconds via VozAgent AI. GHL triggers welcome sequence.
90
leads
100%
conv. rate
< 1 min
avg time
Contact Made
AI phone agent qualifies lead, confirms service interest, captures project details.
70
leads
78%
conv. rate
< 5 min
avg time
Consultation Booked
Schedule on-site consultation. Send calendar invite + confirmation text.
59
leads
65%
conv. rate
1-2 days
avg time
On-Site Estimate
Fabio visits property, measures area, discusses materials and design options.
50
leads
55%
conv. rate
2-4 days
avg time
Proposal Sent
Send detailed proposal with material specs, timeline, and pricing. Follow-up nurture sequence.
41
leads
45%
conv. rate
1-3 days
avg time
Contract Signed
E-signature on contract. Collect 50% deposit. Schedule project start date.
29
leads
32%
conv. rate
3-7 days
avg time
Job Complete
Final walkthrough, collect remaining balance. Trigger post-project email sequence.
27
leads
30%
conv. rate
1-3 weeks
avg time
Monthly Revenue Projection
Closed Deals / Mo
27
Avg Ticket
$8,500
Monthly Revenue
$229,500
Annual Projection
$2,754,000